Why subscribe?
Welcome to Amplify with Odette – your go-to space for practical insights on client experience, purpose-driven leadership, and growing a business that actually feels good to run.
I’m Odette de Beer – international business strategist, CX advisor, keynote speaker, and a firm believer that clarity, accountability, and consistency change everything.
This publication is built for service-based business owners and leaders who are tired of transactional growth tactics. You want to do good work, serve well, and create something sustainable—not just for your bottom line, but for your team, your clients, and your life.
Each week, I share:
Straight-talking strategies to help you increase repeat business and client loyalty
Lessons from 20+ years in business, CX, and leadership (what works and what to avoid)
Insights on building a business rooted in purpose without burning out
Stories, case studies, and frameworks you can use straight away
No fluff. No complicated jargon. Just real talk to help you amplify what matters.
If you’re building a business that you want to be proud of—one that grows through relationships, not gimmicks—you’re in the right place.
Subscribe to get:
Weekly insights delivered to your inbox
Early access to podcast episodes and events
First dibs on tools, downloads, and offers
Let’s build businesses that work with people—not just for profit.
— Odette
