Why Community Trumps Referral Networks
A SustainHer Perspective
Hello, I’m Odette de Beer, the founder of SustainHer. Earlier this year, I was driving to a women’s event across Adelaide. The event itself was fantastic, but the sheer time commitment—a full day lost to travel—left me thinking about how many other women face the same challenge. That drive was the spark that lit SustainHer.
I wanted to create something for us, right here in the Adelaide Hills. SustainHer isn’t just about learning business strategies or swapping contacts; it’s about building a genuine community. A place where we can connect over coffee, exchange advice, and share the heartaches and triumphs of running a business. Sometimes, all we need is someone to listen and truly get it.
Recently, I had the pleasure of sitting down with Caitlin Smith, founder and principal advisor at Bradbury Advisory, for a chat about why community always wins over traditional referral networks. Caitlin is a businesswoman deeply committed to empowering others, and her insights really highlighted why SustainHer is so special.
Community vs. Referral Networks: Why Relationships Matter
Caitlin shared a truth that resonated deeply: referral networks are only as strong as the relationships behind them. She reflected on her early business days, attending networking events across Adelaide. Some events felt transactional—focused on generating clients and income. For Caitlin, those interactions lacked authenticity.
Instead, she found value in spaces where like-minded people gathered not just to exchange business cards but to connect over shared values. These environments created deeper, more genuine relationships—ones rooted in mutual understanding and support.
Her perspective reminded me why SustainHer exists. Running a business can be lonely, especially for solo entrepreneurs. It’s not just about bouncing ideas off someone; it’s about having a trusted circle to turn to when you’re overwhelmed or unsure of your next step. Sometimes, it’s just knowing you’re not alone.
Practical Takeaways for Building Your Own Community
Here are some lessons I’ve learned, inspired by conversations like the one with Caitlin:
Find Your Tribe
Join groups that align with your values and goals. For Caitlin, being part of a local, women-focused community helped her narrow her business focus and attract clients who align with her mission of empowering women in business.Invest in Relationships, Not Transactions
Communities thrive when members show up for each other without a direct expectation of getting something in return. Building trust and genuine connections takes time, but the benefits are immeasurable.Prioritise Local Connections
Being part of a community close to home adds another layer of understanding. Whether it’s chatting about local challenges or collaborating with nearby businesses, the proximity creates a unique sense of camaraderie.Share Your Expertise
Caitlin’s presentation at SustainHer, “The Tax Honeymoon,” left attendees with actionable insights into their finances. Giving back to your community—whether through expertise, time, or support—strengthens the bonds that hold it together.
Why SustainHer Works
Our events aren’t just about business; they’re about life. Whether it’s learning how to handle winter wellness with The Natural Health Coach or hearing Caitlin’s tips on tax, every gathering feels like sitting down with friends who understand your world. We’re all juggling families, careers, and dreams—and the beauty of SustainHer is that we’re navigating it together.
I’m proud to say our last event sold out in just four days. That tells me there’s a hunger for spaces like ours—where the connections are real, and the support is unwavering.
Be the First to Join Us
If you’re tired of the same old referral networks and are looking for something more meaningful, I’d love for you to join us at our next event. Our community is growing, and I want you to be part of it.
Sign up for the waitlist here to be the first to hear about upcoming events.
Let’s build something extraordinary together. Here’s to connection, collaboration, and a community that truly sustains us all. 💛