What I’d Do If I Had to Rebuild My Business from Scratch
If I lost everything today, here’s how I’d start over.
Starting from scratch sounds terrifying, but it also forces you to focus on what matters most. If I had to rebuild my business today, knowing everything I know now, I wouldn’t waste time on things that don’t move the needle. Here’s exactly what I’d prioritise to build back better, faster, and stronger.
Step 1: Get Crystal Clear on My Offer
The first mistake many business owners make?
Trying to sell too many things to too many people. Instead, I’d focus on:
✔️ A clear, specific offer that solves a pressing problem.
✔️ A well-defined audience—I’d niche down to a group I can serve exceptionally well.
✔️ Messaging that resonates—simple, results-driven, and easy to understand. ✔️ Keep it simple and replicable—I’ve learned that complexity slows down sales. If people don’t understand it, they won’t buy it. A straightforward, repeatable offer makes it easy to sell and easy to buy.
Step 2: Build Relationships Before Selling
Most people rush to sell before building trust. Instead, I’d:
✔️ Engage with my ideal audience online—through LinkedIn, Substack, and meaningful conversations.
✔️ Give first. Share valuable content, insights, and quick wins before ever asking for anything.
✔️ Create a network of referral partners—collaborating with people who serve the same audience.
Step 3: Implement a Bulletproof Follow-Up System
I’ve seen firsthand how a structured follow-up strategy can add six figures to a business. Here’s what I’d do:
✔️ Automate key follow-ups—emails, check-ins, and reminders to keep prospects engaged.
✔️ Systemise touchpoints—ensuring no potential client slips through the cracks.
✔️ Ask for feedback and referrals—because happy clients are the best marketing strategy.
Step 4: Keep It Lean & Scalable
Instead of hiring too quickly or overcomplicating things, I’d:
✔️ Focus on revenue-generating activities first. No website redesigns or fancy branding—just results.
✔️ Leverage existing tools. Low-cost automation, free marketing strategies, and organic reach.
✔️ Outsource only when necessary. Delegating admin tasks but keeping strategy in-house.
The Bottom Line
Building a business isn’t about doing everything—it’s about doing the right things consistently. If I had to start over, I’d simplify, focus on relationships, and systemise the things that work.
What’s Next?
Next week, I’ll share How to Turn Clients Into Raving Advocates—Without Gimmicks
📩 Hit reply and tell me—what would you do differently if you had to start over?