The Science Behind Client Happiness (And How to Get It Right)
Most businesses think they know what makes their clients happy—but they often get it wrong.
Client happiness isn’t just about providing good service; it’s about designing an experience that creates emotional connection, trust, and effortless interactions. When businesses get it right, clients become loyal advocates. When they don’t, clients leave—without warning.
So, what actually drives client happiness? And how can small businesses apply science-backed strategies to keep clients coming back? Let’s break it down.